As founder of the CPC I was contacted by a few members starting Creative Latitude and in turn offered my advice on some questions they had. I joined the group and the team is doing a great job in bringing this idea to life. It's a great way to market our own design businesses and make a few international friends in the process. The key is to provide information and exposure about what we do. This is a great way to network with other creatives and let the world know what kind of creative services we offer. A few of our CPC members have joined this group and I would encourage you to check it out for yourself. Creative Latititude is a worldwide community that unites various creative disciplines for collective promotion, education and ethical business practice.
Travis Tom, Founder Creative Postcard Club
Creatives' Collaboration of Global Proportions
(Augusta, Georgia) Start with two graphic designers (well seasoned), add a heaping amount of lively internet forum discussion, mix in a focused mission and attainable goals and stir in a generous amount of talent and creativity. Then, let brew for four months. This was the recipe for an ambitious web-based project to promote a group of creatives located around the world. The result, called Creative Latitude, is a web site designed to promote these graphic designers, writers, web developers, photographers and illustrators. CL also serves to educate creative services buyers about the ins-and-outs of the creative process, business issues related to creative activities, along with providing one-stop shopping for talent.
In addition to providing a source of creative talent for print and web-based projects, creative services‚ buyers will find detailed listings of on and offline resources to aid them in their marketing and communications efforts.
Creatives will also find a wealth of resources to help them with their businesses. The site offers free downloadable files to aid with computing hourly rates, creating proposals and briefs, estimating, along with forms used in day-to-day operations.
The site serves both buyers and creatives with informative articles by well-known marketing and design authors such as Ilise Benun, author and internationally recognized expert on self promotion; Jeff Fisher, author, identity designer and recipient of more than 400 design awards and Joe Gillespie, a graphic designer working in London, and owner of the popular site, Web Page Design for Designers. Initial articles cover such topics as developing marketing lists, relationship marketing, the benefits of conducting a design audit and working from remote locations. Future plans include converge of topics such as working with creatives, copyright issues, budgeting for creative projects, measuring the success of marketing projects and client/creative case studies.
There is no cost for membership. Potential member sites are reviewed prior to listing, insuring that clients get quality talent who adhere to industry ethics and business practices.
The project has attracted the attention of a several well-known practitioners within the creative community who also lend their help and support. These include Travis Tom, founder of the Creative Postcard Club, John McWade, publisher of Before & After magazine and Von Glitschka, principal of Glitschka Studios.
Detailed information about the project can be found on the site at www.creativelatitude.com.
For additional information, please contact:
Katz Design Group
telephone: + 673 (0) 8 850787
phone/fax: + 673 (0) 2 343939
Common Sense Design
telephone: 07944 170 293
fax: 07902 291 181