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Round 40--Cookbook Cover--Group A (4.07) 
My cover concept started in the grocery store. I was browsing the fresh food section and spotted an Anjou pear which had some beautiful colors and textures. I also ended up buying a few apples, an avocado and clove of garlic. Not really knowing what my direction was I planned on photographing the food in different set ups. For props I selected a few plates, a butcher block, cleaver, metal spoon, collander and some ceramic bowls. I also pulled out some chili powder, cherry tomatoes and thin spaghetti as extra food items. After the first few photographs the images and composition didn't feel right together. Then I spotted a metal pot hanging up in my mom's kitchen and decided to place a few select items in the pot with the metal spoon. I was liking this direction alot better and was becoming inspired by some of the shots. I ended up taking 40 photos before I knew I had the shot to work with. "Modern Italian" is the name of my cookbook set in Futura and Lithos typefaces. This cookbook would be new and modern recipes of Italian cuisine with substituting traditional recipes with fresh ideas and new ingredients. A well known chef was commissioned to come up with 24 entirely new recipes for today's diets and eating habits. Travis N. Tom | Augusta, Georgia Designer and Illustrator-Currently a full time art director for a small agency. Visit his web site to view his award-winning icons. e-mail: tntom70@aol.com | www.tntomdesign.com Back to Round 40 --------------- 
Someday soon my husband will find time in his Chef world to write his cookbook. Until then we have fun experimenting with Fruits and Vegetables. So this cookbook layout is something we have already had in the works. Kellie Gedert | Columbus, Ohio Designer--Advertising and Marketing Back to Round 40 --------------- 
I love the look of bright colored raw foods. I played around with some heavy type and put bright colored fruits and veggies inside each letter. To play up the contrast, I wanted the rest of the cover to be stark white. If this were to go into production, I would choose a matte finish with heavy gloss on the type for more contrast. I took a book shape that I liked, made a jacket out of my cover design and photographed it on my kitchen counter with whatever fresh foods I had left in the fridge. I titled the book ³Raw Ingredients starting with the grocery list². It¹s a cookbook with easy, everyday healthy recipes using fresh ingredients. What makes it unique? Each recipe has a pullout, reattachable grocery list (bookmark-like) to take to the grocery store. I wish someone would really publish a cookbook with built in reattachable grocery lists!! Being a mother with much less time to plan, with a strong desire to feed my child healthy foods, maybe a book like this will make cooking less of a project and more enjoyable, at least for me. Katie Forte | Birmingham, Michigan Designer, Artist - Kate Forte Design, currently freelancing e-mail: fortekate@yahoo.com Back to Round 40 --------------- 
Sarah McCraley | Ellwood City, Pennsylvania Designer Back to Round 40 --------------- 
The front shows the cover design and the back shows some page layouts of the interior. I am in China and will be mailing some of the postcards from here. I am inspired by the incredible culture and variety of food here is China. The culture and traditions infuse everything here and food plays a huge role in how people relate to eachother. "Rice" is the same word for "food" and people greet you with ³Have you eaten rice yet?² and that is how I titled the book. If I really were to write a cookbook, this is what I would write - with recepies accompanied by their history and regional significance. The cover focuses on the gold and red that hold such weight in the "Middle Kingdom", as it was thought that Beijing was the center of the universe (and may yet be again soon), using the Chinese character for "rice" and a photo image of the same for my cover layout. The typefaces used are Rage Italic and Stone Sans. Patti Glenn | San Jose, California Designer Back to Round 40 --------------- 
My idea is somewhat of a takeoff of those "cook popular restaurant recipes at home" cookbooks that you see tucked in the bottom of the bookshelf in the bookstore. Curb Dog is a reference to my husband's best friend's weekend ritual of going from 2 to 3 different bars and then ending up at a dance club that has a hot dog stand outside for when you get hungry at 3 a.m. from dancing. Your other choices are either Krystal's a.k.a. "gut bombs" , the Waffle House or some really sleezy, greasy diner that you don't want to admit you were in drunk, much less sober. I envision everything in here to be greasy, and just out and out bad for you, but dang does it not taste good at 3 a.m. Jennifer Somerset | Birmingham, Alabama Designer Back to Round 40 --------------- 
Lynn Alpert | St. Louis, Missouri Designer Back to Round 40 --------------- 
Shannon Ross | North Las Vegas, Nevada Designer Back to Round 40 --------------- Angel Pack | Saint Louis, Missouri Designer Back to Round 40 --------------- Lisa Kubenez | Delray Beach, Florida Designer Back to Round 40 --------------- 
Diana Towsley | Globe, Arizona Designer Back to Round 40 --------------- 
³But as Brillat-Savarin has correctly observed, coffee sets the blood in motion and stimulates the muscles; it accelerates the digestive processes, chases away sleep, and gives us the capacity to engage a little longer in the exercise of our intellects.² ‹ Honore de Balzac (from ³The Pleasures and Pains of Coffee²) Patricia Sahertian | Phoenix, Arizona Freelance motion artist and documentary filmmaker. Visit her web sites at chezmatch.com and fightageism.com e-mail: patricia@chezmatch.com Back to Round 40 
Group A | Group B |
